In this project, I designed the visual identity for Atria’s internal campaign Laadun ykkönen (“Number One Quality”). The identity was based on Atria’s existing visual assets.

The logo concept was inspired by the idea that quality is built through many different actions and that everyone’s contribution matters. Quality is a shared responsibility, which is why the letters in the logo are connected — symbolizing the quality process as a whole.

The visuals were used in campaign videos and infographics, and I also animated the logo for use in a webinar. I used Atrias own brand colors and fonts. This visual was about quality and ways to talk and influence about it in our own work environment.

• Branding

• infographics

• Illustration

• Motion graphics

• Logo design